President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
LET'S DO THIS
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The Event
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Delegation Skills

Simply put, delegating tasks means that leaders want to be in a position to more closely monitor and supervise the employees on their team who are performing a wide range of key functions. Put simply, most often those who come to these leadership and delegation skills training courses describe how undesirable employees frequently hog much or all of the time that leaders have to devote to management and supervisory tasks. The results from this study can be maddening for all involved.

Leadership and delegation skills courses train participants in effective leadership behavior, as well as basic managerial and supervisory skills. In essence, these courses will teach participants to become better "team builders." As an example, a sales team may decide to do a sales analysis or market survey, instead of having a leader lead an assembly or committee meeting on a specific topic, which would cause the sales team to feel hemmed in.

Leadership and delegation skills training courses will also train participants on how to make sure that the goals and policies of the organization are being carried out. Leaders, it seems, cannot be expected to control every aspect or facet of the business, especially if that leader is not themselves skilled with effective delegating. The result can be an ineffective "top-down" management style. Organizations, on the other hand, must take the initiative and empower their leaders to make the necessary decisions and then have others perform delegated tasks. Otherwise, the results can be maddeningly obvious.

To be effective, leadership and delegating both require an effective understanding of both. It's important, then, to find a comprehensive program and certification training that address both issues. One sure way to find such programs is to turn to a leading management consulting firm, which can identify best practices related to both leadership and delegating. Such firms also offer programs and training for those already leaders. In addition, these firms have access to those organizations that need such programs and training and are focused on helping them to become more effective in this area.

Leadership and delegating skills aren't enough; a good program will also help leaders see where they are getting into before they can fix the problem. Some problems, such as those resulting from poor planning or insufficient resources, can't always be fixed with the right delegation skills. Others, however, such as those that result from organizational dysfunction, poor communication, and ineffective leadership, can't be solved without them. A comprehensive training program should identify these problems and show leaders how to solve them through effective planning, the right people, and the right tools.

Leadership and delegations are part of the competencies needed to lead an organization. The challenge is finding an appropriate balance between leadership and delegations, so that the organization's structure and processes to function effectively. Effective leadership and delegating process to help leaders to do just that. A good program helps to identify and eliminate bad practices so that organizations can move forward and grow.

Leadership and delegating skills are often viewed as two separate functions. However, a good program should recognize the importance of each and show how they work together to build strong teams and effective teams. The right team members must have the required skills for effectively accomplishing certain tasks, and leaders must be able to select the right person to assume those duties when necessary. With the right person in place, delegating tasks becomes easier, allowing organizations to get the most out of their employees' talents and allow them to achieve their goals and objectives.

Leadership and delegating skills are intertwined because the leader plays a key role in delegating effectively. When the leader knows what the audience needs and wants, he can address them directly, making them feel heard and understood. He also allows them to know that their needs will be taken seriously and that he is willing to listen to their feedback. The right leadership team can create a work environment that everyone enjoys, where employees have the tools and information they need to successfully complete assigned tasks and meet their goals.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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